Radio Nyra USA is a 24/7 Desi talk and music radio station catering to South Asian communities across the U.S., with presence in cities like Raleigh-Durham, Atlanta, Philadelphia, and D.C. We led and executed their brand partnership initiatives and digital media strategy to enhance visibility, engagement, and community presence.

• Managed brand partnerships and social media strategy for Radio Nyra’s South Asian audience.
• Created bilingual content and integrated radio + digital campaigns for a unified brand experience.
• Boosted community engagement and event visibility across Instagram and Facebook.

• Boosted organic reach and engagement through culturally relevant campaigns.
• Strengthened Radio Nyra’s digital presence, enhancing their credibility as a go-to platform for Desi entertainment and community updates.
• Fostered authentic community relationships through integrated branding efforts across radio and social media.